Job Title: BUSINESS RESEARCH SPECIALIST
Salary: $21,000 - $26,000
Closing Date: July 28th, 2023

The ASVB is seeking a dedicated and resourceful Business Research Specialist to support our efforts in developing and improving the island’s tourism industry. The Business Research Specialist will play a crucial role in conducting market research, analyzing industry trends, and providing valuable insights to inform strategic decision-making and enhance the island’s tourism offerings.

Responsibilities:

1. Market Research: Conduct comprehensive market research to identify emerging trends, market segments, and consumer preferences in the tourism industry. Analyze market dynamics, competitor activities, and customer behavior to identify opportunities for growth and development.

2. Data Analysis: Collect and analyze data from various sources, including surveys, market reports, and industry databases. Utilize statistical tools and techniques to identify patterns, correlations, and actionable insights relevant to the tourism sector.

3. Competitive Analysis: Monitor and assess the activities and strategies of competing destinations, attractions, and tourism businesses. Identify strengths, weaknesses, opportunities, and threats to help develop competitive advantage and differentiation for the island.

4. Feasibility Studies: Conduct feasibility studies for new tourism projects, initiatives, or investments. Evaluate potential risks, market demand, financial viability, and sustainability factors to inform decision-making processes.

5. Industry Collaboration: Establish partnerships and maintain strong relationships with tourism stakeholders, including local businesses, industry associations, and research institutions. Collaborate to exchange knowledge, share best practices, and identify opportunities for collaboration in business research.

6. Tourism Product Development: Contribute insights and recommendations to support the development of new tourism products and experiences. Identify niche markets, unique selling points, and innovative concepts that align with the island’s identity and target audience.

7. Trend Monitoring: Stay up-to-date with the latest tourism trends, technological advancements, and industry innovations. Monitor shifts in consumer behavior, sustainability practices, and digital marketing strategies to identify opportunities for improvement and innovation.

8. Reporting and Presentation: Prepare concise and comprehensive reports, presentations, and visualizations to communicate research findings and recommendations to internal stakeholders, tourism partners, and government agencies.

9. Performs related duties as required and assigned by the ASVB Executive Director.

Requirements:

  • Bachelor’s degree in Business Administration, Tourism Management, Economics, or a related field is preferred but not required.

  • Proven experience in conducting market research, competitive analysis, and business intelligence in the tourism or hospitality industry.

  • Strong analytical and problem-solving skills, with the ability to interpret complex data sets and identify actionable insights.

  • Proficiency in data analysis tools and software, such as Excel, SPSS, or other statistical packages.

  • Excellent written and verbal communication skills, with the ability to present findings to diverse audiences.

  • Familiarity with tourism industry metrics, market research methodologies, and destination management concepts.

  • Detail-oriented and capable of managing multiple research projects simultaneously.

  • Strong organizational and time management skills.

  • Passion for the tourism industry, sustainable practices, and destination development.

Please note that relevant experience and work history will also be taken into account.

If you meet the qualifications above, please submit your resume and cover letter for consideration.

If you are passionate about driving the growth and success of American Samoa’s tourism industry through thorough research, data analysis, and strategic insights, we invite you to apply for this rewarding opportunity. Join our team and contribute to the sustainable development and prosperity our island destination.

Application Instructions:

Please fill the application found here and submit your resume, cover letter, and any relevant work samples, and a copy of your photo ID to info@americansamoa.travel.

In your cover letter, please highlight your relevant experience, qualifications, and why you are interested in working with the American Samoa Visitors Bureau. Applications will be accepted until July 28th, 2023. Only shortlisted candidates will be contacted for further evaluation.